Channel Certification

One of the best ways to improve usability is through automation that personalizes the learning experience; everything should be tailored precisely to the visitor's persona.

Integrating training workflows and data with customer and sales-related data elevates training from a cost center to a profit center, because it helps prove the business value of learning.

The nominated LMS solutions all have varying degrees of sophistication in core channel functionality including domain segmentation, ecommerce, social learning, globalization, broad content support, integration, analytics, mobile delivery, dynamic audience grouping and ease of use.

Avoid sticky situations and reduce inter-reseller conflict with educational resources that cover these topics; for example, you'll want to clarify the rules of engagement, how to register customer opportunities and how to resolve disputes when two or more partners claim the right to call upon a customer.

The only way to gain and keep mindshare among your channel reps is to provide them the knowledge, support and motivation to sell your products and services easier than competitive offerings.