analytics

Long-term success depends on how well you can get ahead of the pack and stay there. One way to determine how you compare is to measure your market share.

Of course, there are countless ways to skin the learning measurement cat; below are bits of wisdom worth taking with you, no matter what tools or techniques you use when tracking, evaluating and improving results.

In the past, organizations primarily harvested descriptive information about prospects, customers and product performance; but now, more companies also extract both predictive and prescriptive intelligence from customer and business data.

Despite strong interest in analytics and an awareness of its strategic importance, many learning professionals are struggling to make it work.

For digital transformation success, companies need to abandon preconceived notions about customers. Instead, be experts at learning customers' true needs, preferences and behaviors.

Perhaps the most important lesson of all is the hardest lesson to accept. Insight is only half of the measurement battle.