Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path
How can online training providers reach a broader audience? Listen as analyst John Leh talks with a learning tech expert about new ways to improve content availability
Unless we know how people want to use knowledge and skills, we're unlikely to develop deep learning experiences that help them apply what they learn.
Perhaps the most important lesson of all is the hardest lesson to accept. Insight is only half of the measurement battle.
Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.
When you want advice you can trust from learning tech blogs, where do you go? If you dismiss LMS vendor content, it's time to take a closer look. Here's why.










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