LMS Business Case

One of the best things about being a learning technology analyst is that I get to meet so many smart, passionate people who are pushing the boundaries of the LMS and business success as we know it.  Every day I speak with founders and senior executives, sales and marketing teams, as well as customers and prospects from all over [...]

If you have a room full of administrators, a more in-depth click, click, click approach works great, but that approach is shunned by most executive audiences who are more influenced by the bigger picture.

It is foolish to pay more than you have to and get nothing in return but it is impossible to know if you are overpaying if you first don't define your LMS requirements. 

Making sure your LMS selection team is on the same page in regards to implementation/configuration needs will allow a buying organization to quickly disqualify many vendor options without the labor of investing a ton of time.

Associations, training companies, corporate channel, customer and other extended enterprise buyers can create any number – hundreds of thousands even – of active ongoing accounts but a buying organization only pays for active usage.

Integrating training workflows and data with customer and sales-related data elevates training from a cost center to a profit center, because it helps prove the business value of learning.

These organizations have proven that educating their channel provides a measurable return on investment and more importantly a significant competitive advantage, and as a result, these organizations treat channel learning as an ongoing mission-critical initiative.

As you pursue each new program, you can predict and then demonstrate actual improvements in customer experience, loyalty, revenues and/or profitability. 

LMS vendors were never threatened by Skillsoft’s Skillport LMS but now with the SumTotal LMS, it’s a different story.

They are experts at endless and varying topics and their job is to teach it, but they don’t teach employees though – just everyone else including external sales and distribution channels, customers, members, dealers, agents and the public at large.