• Although your senior executives may not care exactly how many hours of training you deliver or what kind of customer satisfaction scores you receive, they do care about your CAC/LTV ratio.

    Published On: January 22, 2019Categories: Customer Learning, Extended Enterprise
  • For years, I've said that connecting employee learning with business impact doesn't have to be a mind-bending challenge. In response, training professionals often ask me to illustrate what I mean. The following story from my personal life is a good example. Recently while traveling in Santa Barbara, California, we visited two high-end wineries with friends. [...]

    Published On: November 20, 2018Categories: Customer Learning, Employee Learning, Workforce Development
  • The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

    Published On: September 25, 2018Categories: Customer Learning, Extended Enterprise
  • How does customer training lead to product adoption, engagement and customer success? What metrics matter most? And how can a specialized customer learning platform help? Listen to The Talented Learning Show!

  • Price points should reflect the cost of the core product, the perceived value of educational content, the level of expected demand and competitive pricing pressures. More complex products naturally command a higher price for related education.

    Published On: September 5, 2018Categories: Customer Learning, Extended Enterprise
  • Customers became conditioned to the idea of purchasing training directly from product and service providers.

    Published On: June 26, 2018Categories: Customer Learning, Extended Enterprise, Learning Systems
  • Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.

  • The sooner your customers find value from using your product or service, the longer they're likely to stay, and the more likely they are to continuing investing in your brand. 

    Published On: February 20, 2018Categories: Customer Learning, Extended Enterprise
  • Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

    Published On: February 12, 2018Categories: Customer Learning, Learning Systems
  • Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show

    Published On: January 30, 2018Categories: Customer Learning, Extended Enterprise, Talented Learning Show Podcast

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