Laura Patterson

Long-term success depends on how well you can get ahead of the pack and stay there. One way to determine how you compare is to measure your market share.

Every business strives to grow, but in a competitive environment, growing your business takes insight and creativity. One of the smartest ways to drive growth is through customer and market segmentation.

Scoring customer asset value is an excellent way to differentiate customers, so you can determine which ones represent the highest potential return.

The most effective dashboards focus on highly relevant information that demonstrates business impact and facilitates strategic decision-making.

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.