product adoption

How do growing companies leverage online customer education without jeopardizing quality of service? Learn what works for one forward-thinking software company in this interview with its head of customer success...

What is customer education? How do companies use customer education programs to boost product use and drive business growth? Listen as expert Dave Derington explains on The Talented Learning Show!

Although your senior executives may not care exactly how many hours of training you deliver or what kind of customer satisfaction scores you receive, they do care about your CAC/LTV ratio.

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

Customers became conditioned to the idea of purchasing training directly from product and service providers.

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.