• If the buyer hasn't shared enough of the right information to help you craft a compelling, coherent, complete - and differentiating - proposal, it's your responsibility to ask for more input, but be prepared to explain why this is critical and why they should care.

    Published On: February 16, 2021Categories: Advice For LMS Vendors, Selling Learning Systems
  • You've been scanning inbound email messages for important updates when suddenly a new subject line catches your eye: "Request for Proposal: LMS for ABC Corporation." A qualified business opportunity is knocking at your door! You greet the news with a mix of excitement and dread. This is a moment your sales team should relish. But preparing [...]

  • You can’t do too much research on your prospect, their business and their industry before and while engaging in the sales cycle -- the more you know, the better chance you differentiate from the competition.

    Published On: June 29, 2015Categories: Learning Systems, Selling Learning Systems

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