LMS ecommerce

Among other capabilities, BenchPrep solutions include white-label branding, single-source content management, third-party software integration and support for delivery via B2B, B2C and reseller channels.

Now that volume-based SaaS licensing has energized the extended enterprise LMS market, employee training solutions are following suit.

Many organizations that sell specialized content, such as associations and continuing education providers, are moving to tightly integrated content/LMS applications.

Depending upon your organization's existing AMS infrastructure and learning requirements, the ideal solution may be one of four AMS-LMS integration strategies.

All four categories share much of the same core functionality -- but each type is also characterized by unique functionality, use case workflows and integrations that the others don't require.

Under the hood, commercial LMSs must be tightly integrated with a full stack of robust, reliable, complementary technologies that support end-to-end business operations.

If training departments don't step up, extended enterprise learning sponsors move forward on their own -- often duplicating technology, content and effort.

Corporations, associations, public institutions – as well as solopreneurs and subject matter experts who've never designed or delivered training in their lives – all are creating and selling online content at an unprecedented pace.

Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

My best recommendation is to fully develop your business model, LMS use case scenarios and resulting requirements before engaging LMS vendors so you can find the best-qualified options to drive your online learning business.