If you have a room full of administrators, a more in-depth click, click, click approach works great, but that approach is shunned by most executive audiences who are more influenced by the bigger picture.
You can’t do too much research on your prospect, their business and their industry before and while engaging in the sales cycle -- the more you know, the better chance you differentiate from the competition.
I concluded that it will take too long to teach 700+ LMS vendors the new anti-acronym trick and the easiest path would be to create a living, one-sentence, non-techie dictionary of LMS acronyms for learning systems buyers.
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