• LMS implementation is generally much faster, cheaper and easier than it was a decade ago, thanks largely to the massive shift toward cloud-based applications.

  • Adobe wisely assumes that potential customers need a successful 30-day trial to seriously consider a purchase and "self-service" setup tutorials are essential to a strong start.

  • Selling accredited educational content to members and managing their other learning activities generates non-dues revenue -- which is increasingly important for association success.

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