how to sell learning software

While the "setup–show–recap" method requires more effort than the "spray and pray" approach, prospects should recognize that you've mapped their pain points to relevant use cases.

Inexplicably, vendors make the most prose mistakes in these two areas of their proposals, yet these are the sections that every executive spends the most time reviewing. 

I developed a personal specialty and sold customer, sales channel, public sector, ecommerce and association learning technology solutions better than just about anyone in the LMS industry.