NPV is the difference between a project's present value for every year of cash inflows (typically from revenue or savings), and the present value for every year of cash outflows (usually expenses) that support the project.
As you pursue each new program, you can predict and then demonstrate actual improvements in customer experience, loyalty, revenues and/or profitability.
They are experts at endless and varying topics and their job is to teach it, but they don’t teach employees though – just everyone else including external sales and distribution channels, customers, members, dealers, agents and the public at large.
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