If you listen to The Talented Learning Show podcast, you know I close each episode with a similar question for every learning practitioner and technology innovator I interview: "What advice would you share with people who are just getting started...?" In this case, I wanted to know about their top customer education tips. After nearly [...]
Customer education systems are, without a doubt, the fastest-growing segment of today's learning systems market.
The goal is to showcase how your product can improve your customers' lives; the sooner you demonstrate this to new sign-ups, the more likely they'll be to stay.
Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.
As you pursue each new program, you can predict and then demonstrate actual improvements in customer experience, loyalty, revenues and/or profitability.
Follow Us on Social