Customer Onboarding

How do growing companies leverage online customer education without jeopardizing quality of service? Learn what works for one forward-thinking software company in this interview with its head of customer success...

Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.

Too often, software companies overpromise and underdeliver - and it shows up in the onboarding process. Here are 6 customer onboarding mistakes successful software companies avoid.