customer experience

Content Marketing: What Every Learning Practitioner Needs to Know

November 13, 2019

Where does content marketing end and instructional marketing begin? 16 experts offer advice that learning practitioners need to know about content marketing

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. But if you look closer, you’ll see that these worlds are deeply intertwined. And the overlap [...learn more...]

Podcast 28: How Tasty Is Your Product Training? – With Mike Martin, CLO of SAP Litmos

October 15, 2019

How can you make product training appealing to external audiences? Get advice from a CLO on The Talented Learning Show podcast!

How can you develop product training that your extended enterprise audiences will love? Listen to a CLO's advice on The Talented Learning Show! [...learn more...]

Marketing Never Ends – How Does Product Education Help?

September 25, 2019

How does product education help marketing enhance and extend the customer journey? A customer success expert explains

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature excellent customer education advice from Ruairi Galavan, Senior Manager [...learn more...]

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

July 2, 2019

What should learning pros know about customer engagement metrics? A marketing expert explains which measures matter most

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature engagement metrics advice from Laura Patterson, President [...learn more...]

How Is Digital Transformation Shaping Customer Experience?

June 11, 2019

How Does Digital Transformation Shape Customer Experience? 5 trends for customer-centered organizations by independent tech analyst Daniel Newman

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature insights about customer experience from Daniel Newman, Principal [...learn more...]

Podcast 18: Driving SaaS Customer Success – With Samma Hafeez of Thought Industries

January 29, 2019

What business practices drive SaaS customer success? Listen to the Talented Learning Show podcast with guest expert Samma Hafeez of Thought Industries

What does it take to create an effective SaaS customer success program? How should you measure results? Listen to the Talented Learning Show! [...learn more...]

Business Impact of Learning: What is Customer Experience Worth to You?

November 20, 2018

What's the Business Impact of Learning? Lessons learned from a winery tour

For years, I’ve said that connecting employee learning with business impact doesn’t have to be a mind-bending challenge. In response, training professionals often ask me to illustrate what I mean. The following story from my personal [...learn more...]

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

September 25, 2018

What are the best customer education blogs? Here are 25 must-reads for learning professionals, selected by an independent learning technology analyst

Which blogs offer the best advice about customer education practices, strategies and technologies? Great question. But with such phenomenal recent growth in the customer experience market, there is no obvious answer. That’s not just a gut [...learn more...]

Podcast 15: Tying Training to Customer Success – With Barry Kelly of Thought Industries

September 12, 2018

PODCAST: How can you tie customer training with customer success? Listen to the Talented Learning Show with extended enterprise learning tech analyst John Leh

How does customer training lead to product adoption, engagement and customer success? What metrics matter most? And how can a specialized customer learning platform help? Listen to The Talented Learning Show! [...learn more...]

Customer Training Pricing and Packaging: What’s the Best Strategy?

September 5, 2018

What customer training pricing and packaging strategies work best? Independent learning solutions analyst John Leh explains how to market customer education

If you follow my LMS trends updates, you know that customer training is where the action is. By all indications, this trend is not just a passing fad. Here’s why: When you buy a product or service, the faster you learn how it helps you achieve [...learn more...]

Learning The Language of Customer Education: A Pocket Guide

February 12, 2018

What's the language of customer training? Read this glossary of customer education terms

You like potato and I like potahto You like tomato and I like tomahto Potato, potahto, tomato, tomahto Let’s call the whole thing off! I get it. We’re living in an increasingly customer-centered world. But what I don’t always [...learn more...]

Customer Education: How Smart Technology Companies Lock-In Value

October 10, 2017

How Well Do You Know Your Customers? In this era of data-driven marketing, successful businesses have learned that the more you know about your customers, the more your company is bound to grow. It’s a fact. As Forrester Research confirms, [...learn more...]

Get Ready for a Season of Learning Tech Success! Fall Webinar Series

September 11, 2017

Fall Webinars - LMS Success Series with Independent Analyst John Leh and learning tech innovators

A whole new season of learning tech guidance is coming this fall, and we saved you a front-row seat! Just in time for your 2018 planning, we’ve lined-up a fall series of webinars packed with practical advice and real-world insights you [...learn more...]

Extended Enterprise Learning: Can You Get There From Here?

June 28, 2017

How do you extended enterprise learning program? 5 challenges HR-minded learning organizations face

Are you an HR or L&D professional trying to figure out how to expand your training programs to customers, channel partners or others outside of your organization’s walls? Are you asking yourself, “Where should I start? What [...learn more...]

6 Customer Onboarding Mistakes to Avoid

January 18, 2015

What Customer Onboarding mistakes should you avoid, to ensure a successful customer experience? Check this advice from guest author Jason Silberman

By guest author Jason Silberman Onboarding new customers to your software can seem like a daunting task, especially in the era of ever-growing customer expectations. If onboarding is slow, unattended customers will wander off to competition, and [...learn more...]

How To Measure Customer Learning ROI

October 16, 2014

Why educated your customers about your products and services? Learn about customer learning ROI from independent analyst John Leh

If our previous post on The Business Case for Customer Learning piqued your interest in the benefits of educating customers, this post will show you how to build a rationale to obtain funding for customer learning initiatives. Organizations that [...learn more...]

The Business Case for Customer Learning

September 14, 2014

Customer Learning: What's the business case?

In corporate America, organizations have been training customers for decades. Buy a new piece of construction machinery and the manufacturer will send out a trainer. Buy complex enterprise software (like an old-school talent management LMS), and the [...learn more...]

Achieve Early Competitive Separation in LMS Sales: For Vendor Eyes Only

April 24, 2014

LMS sales: How can learning management systems vendors achieve competitive separation? Independent LMS analyst John Leh explains why and how

I spent the last month, nose-to-the-grindstone, reviewing LMS solutions for extended enterprise market needs. We’ve reviewed about 25 solutions and have published 11 reviews of the best LMS solutions we found so far. In the past, I spent [...learn more...]

Caspio: A Case Study on Customer eLearning and Marketing

March 14, 2014

Customer elearning and marketing - a slice of life example from Talented Learning CEO and lead analyst John Leh

If you’re a regular reader you’re probably aware that I’m a practitioner and fan of lifelong learning. I love learning everything about everything from astronomy to history to geology to tree farming. There’s a list of [...learn more...]