• The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

  • Customers became conditioned to the idea of purchasing training directly from product and service providers.

    Published On: June 26, 2018Categories: Customer Learning, Extended Enterprise, Learning Systems
  • Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

    Published On: February 12, 2018Categories: Customer Learning, Learning Systems
  • High-growth, on-demand software companies are discovering the value of "in-app" customer onboarding -- training-related content that is embedded directly into existing web and mobile apps via modern learning platforms.

    Published On: October 10, 2017Categories: Customer Learning, Extended Enterprise

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