customer engagement

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

Customers became conditioned to the idea of purchasing training directly from product and service providers.

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

High-growth, on-demand software companies are discovering the value of "in-app" customer onboarding -- training-related content that is embedded directly into existing web and mobile apps via modern learning platforms.