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The most effective dashboards focus on highly relevant information that demonstrates business impact and facilitates strategic decision-making.
The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.
Companies need to abandon preconceived notions about customers, and instead become experts at learning about customers' true needs, preferences and behaviors.
Too much data can actually bog your company down – leaving it vulnerable to security breaches and hindering your ability to make quick, informed decisions.