business value

Scoring customer asset value is an excellent way to differentiate customers, so you can determine which ones represent the highest potential return.

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

Businesses are interested in developing measurable learning initiatives so they can evaluate outcomes and compare their value with other priorities.

It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.