association content strategy

Look for ways to leverage your strengths – which likely include the value of trust, a vetted community of practitioners and an industry perspective that comes from decades of involvement with that community.

Over the last decade, many associations slowly started to transform their offerings, so some (but rarely all) of their education, certification and test prep became available online via an LMS. Meanwhile, many for-profit continuing education providers were born in the digital age.

A broad selection of formats lets learners choose the options that fit their personal preferences, technical requirements and logistical circumstances.