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Topical Webinar Services

(NOTE: Interested in our full range of services for learning systems vendors?
Visit the Services Overview page…)

Join a Tradition of Thought Leadership

Every month, we offer free webinars to all who are interested in extended enterprise education technologies, techniques and trends. Hosted by our Lead Analyst, John Leh, these popular online sessions attract audiences from all corners of the global learning community.

But John isn’t the only star of the show. In addition, we work side-by-side with valued industry sponsors to produce each one of these low-hype, high-value events. A quick glance at our on-demand webinar library suggests the diverse topics we tackle. For example:

A Winning Webinar Formula

When you sponsor a Talented Learning webinar, you get much more than a trusted, independent voice with John Leh as the host. You’re actually getting a dedicated crew that helps plan, develop and deliver a successful event experience from start to finish. And long after the live presentation is over, the on-demand recording continues to work on your behalf.

In addition, Talented Learning is an approved continuing education provider for the American Society of Association Executives (ASAE). Specifically, qualified webinar participants receive free credit toward a Certified Association Executive (CAE) credential. This drives more active attendees to your live session and brings instant credibility to you as a partner.

Gain Multiple Benefits

Here are just a few ways you’ll benefit from sponsoring one of our flagship webinars:

  • Expand your marketing reach to a broader community – 50,000+ Talented Learning email subscribers and social media followers.
  • Position your brand as a domain leader by clarifying your vision and giving customers a forum to share their success stories.
  • Engage with a captive audience for 60 minutes – gathering real-time intelligence through audience polls and Q&A interactions.
  • Attract buyers now and in the future by repurposing the on-demand recording and transcript in creative ways.

 


What to Expect: Topical Webinars

THE PROCESS

We produce only 12 webinars a year, so you have our complete focus and sole promotion for at least one full month! At the outset, we’ll work with you to identify a strong webinar topic and approach. Then we’ll package and promote it on our blog and weekly newsletters, in our podcast content and on social media channels.

THE DELIVERABLE

Our standard webinar package includes a mix of event content and marketing:

WEBINAR CONTENT

  • A 60-minute live online event, delivered through GoToWebinar (or equivalent platform) and moderated by John Leh
  • A 30-minute podcast interview with company or client leader on the Talented Learning Show
  • A podcast post on the Talented Learning blog
  • On-demand webinar recording posted on the Talented Learning Center
  • Final registration/attendance report immediately following the live event, plus 3 monthly on-demand registration reports

EVENT MARKETING

  • Custom artwork and banner ad development to promote on websites and social channels
  • Custom webinar landing pages to capture registrations
  • Targeted email invitations and paid LinkedIn advertising prior to the event
  • Calls-to-action featured sitewide on TalentedLearning.com and on social media

Drive New Levels of Interest With Webinars

To learn more about how our webinars can generate interest and demand for your company, submit the form below and we’ll schedule a preliminary phone consultation at your convenience