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Nice Meeting You, Instructional Marketers

Welcome to instructional marketers everywhere from independent learning technology analysts at Talented Learning

Future readers and clients, let me introduce you to us – and to one another.

Today, we have one follower (me). But in our defense, this is only our second day in business. Although you haven’t found us yet, we know you eventually will.

Millions of you exist. You work in every industry. You serve organizations big and small, global and local, commercial and non-profit.

You are experts at endless topics and your job is to teach what you know. And although you typically don’t educate employees – you educate everyone else associated with your organization.

Many of you are employee training crossovers with responsibilities that now span employee, channel and customer learning. Others are business professionals in marketing or operations with training responsibilities, but minimal experience in classic learning and development methods and technologies.


Some of you provide training to federal, state and local constituents or students of any age. And even more of you are dedicated to providing industry and job-specific continuing education, professional development, certification and accreditation programs.

You may be an executive with profit/loss responsibility, an instructional designer using the latest gamification techniques, an LMS administrator, an ecommerce marketing expert, a virtual instructor, a project manager, an app creator, an LCMS guru, a technology support specialists or anywhere between.

Your circumstances vary, but you all have something in common.  Since your training and learning efforts, of any size, shape, language or complexity, are designed and delivered to non-employees, there is always an element of “voluntary” commitment from your user base.  In other words, you must attract participants and get them to want to spend time, money or both. And then you must entice them to keep coming back.

This is very different from rolling out a mandatory internal employee compliance program. In a voluntary scenario, you are no longer good enough to rest on your instructional design background. You need to be a social media wizard, know that SEO is not an executive position, understand that user experience reaches beyond desktops, bring ecommerce expertise to the table and more.

In short, you must be a Shark Tank kind of learning professional.  Your title really deserves to be instructional marketer or business instructionalist or some variation on that theme.

Welcome Home Instructional Marketers

Today there is no centralized place to go for help with everything you need to accomplish. Until now.

Before today, the greatest and least of us have had to piece together information from a vast array of sources – scant information from talent-management-focused LMS vendors, HR industry analysts and trade publications. And a mind-boggling universe of resources designed for specialists in marketing, ecommerce, web development, user experience and multiple other professional specialties.

But now we’re here to synthesize and filter this fire hose of information and provide clarity, direction, help and trusted advice.

Welcome to Talented Learning!

Talented Learning is a research and consulting organization dedicated to the advancement of all aspects of extended enterprise learning solutions. Our blog publishes commentary on the latest news, technology, case studies, education and vendor research that is useful to anyone training non-employee populations. And our low-hype, high-value webinars and topical podcasts provide in-depth insight into issues and opportunities that matter most to today’s instructional marketers.

Our specialized research and consulting services help organizations at every stage of the extended enterprise learning technology lifecycle – from business case development, requirements and program identification to technology selection. And from deployment and marketing to continuous improvement and growth.

We’re the one place on the internet that is dedicated to instructional marketers in all their flavors. Nice to meet you. Now fasten your seatbelts, and let’s get going, shall we?

Thanks for reading!


Want more insights? Replay the webinar!

Choosing Your Next LMS: How to Kickstart the Process with an Independent Consultant


In a complex market packed with 700+ possible solutions, how can you be sure your next learning platform will work for your organization? What kind of functionality is essential? Do you know what’s available? What budget parameters makes sense? How can you avoid overpaying? Do you even know if an LMS is the best solution?

Where should you start?

Before making your next move, why not tap into the knowledge and experience of a successful independent learning technology consultant? Join John Leh, CEO and Lead Analyst at Talented Learning as he tackles today’s trickiest LMS buyer challenges:

  • How to make sense of today’s expansive LMS landscape
  • How to determine if you can afford a new LMS
  • Why requirements definition is essential to sort through the learning tech “specialist” market
  • How to narrow your options from 700+ vendors to a qualified shortlist
  • When and how to use an RFP (or not)

Replay the webinar now!

Need Proven LMS Selection Guidance?

Looking for a learning platform that truly fits your organization’s needs?  We’re here to help!  Submit the form below to schedule a free preliminary consultation at your convenience.

John Leh
About John Leh (203 Articles)
John Leh is CEO and Lead Analyst at Talented Learning, LLC. Named among the “Top 20 Global Elearning Movers and Shakers” in 2018 and 2017, John is a fiercely independent LMS selection consultant, blogger and podcaster who helps organizations select and implement learning technology strategies – primarily for extended enterprise applications. His advice is based on more than 20 years of industry experience, serving as a trusted LMS selection and sales adviser to more than 100 learning organizations with a total technology spend of more than $65 million. You can connect with John on Twitter at @JohnLeh or on LinkedIn.

4 Trackbacks & Pingbacks

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  3. 2020 LMS Trends: An Analyst's Extended Enterprise Learning Predictions - Talented Learning
  4. How to Attract a Loyal Learning Audience, Even on a Tight Budget - Talented Learning

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