

101 W 22nd St
Lombard, Illinois 60148
US
Product 1 : Simpatico
Product 2 : Songbird
Product 3 : Shuttle
Top Use Cases
- Extended Enterprise
- Professional Associations
- Training Companies
- Consulting Companies
Top Differentiators
- Learner Experience
- API Integration Capabilities
- Platform Configurability
- Content Creation Ability
- Speed and Pace of Innovation
Top Client Impact
- Expand to new geographies
- Reduce product and service rollout time
- Increase sales or revenue
- Sell more content
Top Industries
- Business Products
- Consumer Products
- Education
- Financial
- Healthcare
Costs
Critical Feature Sets
- B2B eCommerce
- Certification Mgmt
- Content Creation
- Content Mgmt
- Content Standards and Types
- Globalization and Localization
- Group and Org Mgmt
- Integration
- Learner Experience
- Learning Paths
- Microlearning
- Mobile
- Reporting and Analytics
- Roles Mgmt
- Survey
- Testing and Assessment
- Video
- VILT
- Adaptive Learning
- Artificial Intelligence
- Automation
- B2C eCommerce
- Cohorts
- Compliance Mgmt
- Content Curation
- Content Recommendation
- Continuing Ed Mgmt
- Digital Badges
- Event Mgmt
- Gamification
- Live ILT
- In-App Learning
- Machine Learning
- Notification Mgmt
- Personalization
- Proctoring
- QuickStart Templates
- Skills and Competencies
- Social and Informal
- User Generated Content
- Performance Mgmt
Top Integration Types
- 3rd Party Content
- CRM
- Data Analytics
- Single Sign On
- Virtual Training
License Model
- Annual Active User
- Named User
- Enterprise
Authentic Learning Labs is an expert in API-centric learning delivery, with a suite that includes an LXP, an assessment engine and powerful data visualization tools. More importantly, Authentic employs experts who work as learning “SWAT” teams to provide rapid integration and analytic services that solve specialized problems that large training companies, associations and customer education organizations face.
- John Leh, CEO and Lead Analyst, Talented Learning
Authentic Learning Labs Review
Authentic Learning Labs doesn’t make an LMS, but rather makes your existing LMS work better for learners, instructors, administrators and business owners. Founded in 2017 and headquartered in Lombard, IL, in this Authentic Learning Labs review, you’ll learn how the company has taken a different approach to the learning technology market.
Recognizing that many learning organizations don’t have the time, budget or executive support to replace their LMS, even though they should, Authentic Learning Labs seeks to empower these organizations with better tools to deliver and measure learning activities. Authentic Learning Labs is specialist solution that sits on top of an existing LMS, integrates with it via open and powerful APIs as well as the other enterprise applications in the training business ecosystem.
In the integrated solution, Authentic Learning Labs provides learning experience, video and analytic enhancements. Authentic is a 2021 Talented Learning Top 40 Learning System winner.
Solution/Products Offered
In this Authentic Learning Labs review, we dig into the three main components of their solution:
- Shuttle Video – Shuttle is a full authoring studio that can import, configure and add learning features, such as quizzes and interactivity, to any video.
- Simpatico Learning Experience Platform (LXP) – Simpatico is used to build intuitive, multi-format hybrid learning courses or curate multiple modules into a comprehensive learning experience.
- Songbird Learning Analytics – Songbird is an advanced analytics and reporting suite with pre-formatted reports and visualizations that make sense of learning data.
Target Market
Authentic Learning Labs is a good fit for any organization that already has an established LMS and wants to augment it with specialized analytics and LXP capabilities. However, they shine brightest in training for business organizations with external audiences such as associations, content providers, publishers and corporate extended enterprise.
For smaller organizations, these reporting tools are ideal for resource-strapped teams. Even larger organizations that have a business intelligence suite, like Power BI or Tableau, can benefit from the pre-built report templates that target learning metrics and aggressive license models allowing for broad organizational use.
Authentic is also a good match for:
- Organizations that need analytics and tracking to improve a training business
- Corporate entities that need to improve learning experiences across cultures and languages, and who are sensitive to localization and accessibility
- Businesses that need to disseminate learning data across multiple hierarchies and who need more flexible licensing options than those usually afforded by the bigger BI tools
- Organizations that need to augment their team with a cadre of experts to support the above
Authentic Learning Labs Strengths
Authentic believes that the learning technology market has evolved to where a specialist platform for content creation and analytics is important. In their experience, they see organizations with strong investments and platforms to deploy learning, but not rich learning experiences. They’ve also seen that too much learning happens without insights into performance. And while many organizations have analytics tools, they don’t have the time or resources to make them practical. To fill that need, Authentic Learning Labs simplifies, empowers and automates these activities with its authoring, deployment and analytics tools including:
Shuttle Video
Not all learning teams have the resources, expertise or time to create polished courses using authoring tools like Articulate or Captivate. Shuttle is an interactive tool that makes it easy to create courses from videos, such as webinars or even Zoom calls. With Shuttle, a user can add professional learning elements to a video and publish it quickly without sacrificing quality. Shuttle is essentially a studio and a delivery mechanism that takes audio and video content and allows the user to add dynamic elements, like transcripts, quizzes, bookmarks and more.
Using artificial intelligence, Shuttle automatically creates video transcripts that identify the speakers in order (speaker 1, speaker 2, etc.) and then the author can enter speakers’ names and profiles. A user can also add disclaimers or other text to the information about the video. Shuttle generates complete xAPI data for the course, and it can easily be added to any LMS for delivery.
The entire platform is mobile and has been localized to 16 different languages. Shuttle detects the user’s language preference from their browser and offers the user interface in that language. It has also been optimized for accessibility, with settings for text size, night and day mode, and adaptive functionality to adjust to screen readers and assistive technologies.
Simpatico LXP
The Authentic Learning Labs Simpatico LXP makes it possible for users to deliver their content using a variety of pre-built page templates that display the content to its best advantage in other platforms. A content creator can select a Simpatico template and drop in their own visual assets, or assets that they’ve created with Shuttle. Templates are in grid or gallery formats. It a big time-saver, especially for smaller teams who otherwise might need to hire a web designer to develop the pages.
Songbird Analytics
The Authentic Learning Labs Songbird Analytics platform pulls near-real time data from the learning management system into dashboards and intuitive visualizations so that users don’t need specialized training to access the activity metrics and insights they need. The goal is that business owners, administrators and content creators can immediately understand what they’re being shown, and just have to manipulate time windows and filters to drill more deeply into the data. For example, if an organization has a report with 24,000 entries, it’s impossible to see trends or make business decisions with so much data. Authentic Learning Labs solves that problem.
Songbird draws data from the LMS, such as enrollments and completions, and then it creates comparisons, averages, minimums/maximums and other insights that it calculates from the source data. Authentic provides standardized views based on their experience, insights from clients and their own subject matter expertise in learning. Views include benchmarks, courses, tests, video consumption, learner performance, surveys, evaluation data and more.
Rare in the industry, Authentic Learning Lab’s Songbird Analytics allows you to import non-LMS data from CRM, customer service, ecommerce, HR and other applications for advanced analysis of learning + business performance data. The Authentic Learning Labs professional services team can create custom dashboards and visualizations based on the combined LMS and external data.
When the data allows, it is downloadable in different formats, such as PDF, Excel and can be distributed automatically to appropriate users. The visuals are also in multiple formats, and because everything is API-based, the JSON format of the visual can be exposed and published elsewhere
Authentic Learning Labs Professional Services Offered
Professional service expertise is a key differentiator for Authentic Learning Labs. Many training organizations are resource strapped. It’s expensive and time consuming to build out an internal team of experts. Additionally, many organizations have IT resources and a platform for business intelligence and analytics, but they are not educational experts. Authentic enables these organization with an immediate influx on seasoned experts that can help drive change – affordably and rapidly.
Authentic Learning Labs works closely with clients in a consultative way to design and deploy content and analytics solutions.
Opportunities for Improvement
Authentic Learning Labs is constantly expanding its library of templates, dashboards and visualizations, but not fast enough in my opinion. The opportunity for Authentic is massive as there is an overabundance of boring and substandard LMSs that are not going to get replaced anytime soon. Before copycats descend on this opportunity, Authentic needs to accelerate their pace of development of out-of-the-box configurable visualizations, content templates and use case specializations.
My Assessment
Authentic Learning Labs isn’t an LMS and isn’t meant to replace an existing learning management system. Its particular value is to augment learning solutions and make them more productive, user-friendly and insightful. When combined with consulting services, the platform provides pre-built and custom dashboards and reports to connect learning with performance without a huge investment of time and without the need for specialized data scientists to do the work. Authentic Learning Lab’s affordable licensing model makes it possible to widely and generously distribute data insights across large internal and external audiences.
Other tools for authoring and content deployment help bring more assets to audiences in engaging ways. Dynamic and searchable transcripts, video wrappers and pre-formatted templates all provide flexibility as to how organizations track and display content. Authentic Learning Labs is ideal for organizations that are serious about learning and training, but who may not have the time or resources to build their own content or create their own reports.
Want More Independent Research on Authentic Learning Labs?
Learn more about Authentic Learning Labs:
- Using Analytics to Drive Growth Panel Discussion – Fascinating discussion facilitated by John Leh with Authentic founder Tamer Ali and Marie Incrocci from the AAOS.org
- Understanding Learning Analytics Research Note – Learn the basics of analytics and why you need to be better at it!
- The Talented Learning Show Podcast – Hear and see Tamer discuss analytics and business performance on our podcast
Learn about the Authentic Learning Labs functional, technical, implementation and ongoing support features and capabilities below:
Functional Capabilities
- Video Transcription
- Auto Tagging
- Data Analytics
- SCORM 1.2
- SCORM 2004
- xAPI
- LTI
- Documents
- Live Instructor Led Training
- Virtual Training
- AICC
- URLs
- Bulk-Purchase
- Bundles and Collections
- Accreditation Body Integration
- Dynamic Rules for Content Assignment
- Recertification Requirements
- Form Management
- Audit Trails
- Password Configuration Options
- Content Object Assembly
- Prerequisites
- Learning Paths
- Adaptive Learning
- Interactive Video
- Assessments and Quizzes
- Surveys
- User Language Preference
- Machine Translation
- Human Localization
- Multilingual Content
- Learner Mobile Responsive
- Total Mobile Responsive
- Downloadable Content
- Geolocation
- Email Notifications
- Text Notifications
- Dynamic Fields
- Customized Notifications
- Out-of-Box Reports
- Ad-Hoc Reports
- Saved Reports
- Shared Reports
- Real Time Reports
- Custom Field Reporting
- Dashboards
- Extra-LMS Data Analytics
- Google Analytics Integration
- Scheduled Reports
- Quizzes
- Tests
- Pre-Tests
- Test Item Analysis
- Randomized Questions
- Randomized Answers
- Question Pools
- Virtual Tool Integration
Technical Capabilities
- Production
- Staging
- Multi-tenant SaaS
- AWS
- WCAG 2.0 Level A
- WCAG 2.0 Level AA
- WCAG 2.0 Level AAA
- WCAG 2.1 Level A
- WCAG 2.1 Level AA
- Section 508
- ADA Title III
- SOAP
- Restful
- GraphQL
- JSON
- In-bound Webhook
- Out-bound Webhook
- HubSpot
- Microsoft Dynamics
- Salesforce
- GotoTraining 2-Way
- GotoWebinar 2-Way
- Microsoft Teams 2-Way
- Slack 2-Way
- WebEx 2-Way
- Zoom 2-Way
- BizLibrary
- Coursera
- CrossKnowledge
- GetAbstract
- Harvard Mentor
- LinkedIn Learning
- OpenSesame
- Pluralsight
- Skillsoft
- Udemy
- Vado
- SAP
- Workday
Professional Service Requirements
- Self-Service Implementation
- Full-Service Implementation
- Project Management
- Data Migration
- Content Migration
- Custom Integration
- Administrative Training
- Adoption Marketing
- Instructional Design
- Video Services
- Executive Sponsor
- Project Manager
- Analytics Guru
- Instructional Designer
- Trainer
- Technical Lead
- Customer Onboarding Rep
- Mon-Fri Local Support
- Dedicated Support Contact
- Multi-Lingual Support
- Email Support
- Text-Chat Support
- Managed Administration
- Online Ticket Management
- Email Support
- Annual User Group Virtual
- Customer Webinars
Meet Tamer Ali, CEO and Founder of Authentic Learning Labs:
Check out the learning technology thought leadership content developed by Talented Learning and Authentic Learning Labs:
Customer Ed Nuggets: Episode 3
Customer Ed Nuggets provide customer education LMS advice, best practices, and perspective given from the world's foremost customer education experts. These educational nuggets are designed to provide actionable value to customer education buyers, sellers and practitioners. In this episode, learn the top three challenges to overcome with learning analytics in John Leh's conversation with Tamer Ali, founder and CEO of Authentic Learning Labs.
Podcast 67: API-Centric Learning Solutions
In this episode, I’m excited to welcome back Tamer Ali, Co-Founder and Director of Authentic Learning Labs. Talking with Tamer is always fascinating because he’s one of the smartest learning industry entrepreneurs I’ve met. What is an API-centric learning solution? How does this innovative tech strategy help high-end online learning providers succeed? Find out on this episode of the Talented Learning Show!
Top 10 Must Have LMS Features in 2022
After a turbulent, yet innovative two years, the corporate LMS and learning systems market has evolved. Learner, administrator and instructor expectations are higher than ever. What features are hot? What do training professionals need to know to succeed in 2022 and beyond? Join John Leh, CEO and Lead Analyst of Talented Learning, and Tamer Ali, Founder of Authentic Learning Labs, and find out!
Training Business Success: Advice From Experts
What’s the secret to training business success? The answer is likely to vary, depending upon your particular goals. But there’s one thing that unites every training provider I know. Everybody wants to sell more. If you’re a forward-thinking training provider – or you’re only just starting to think about how to monetize instructional content – you’ll want to pay attention to the following advice from top digital training providers and technology innovators.
Podcast 44: Online Learning Innovation
How are the most innovative online learning providers preparing to expand their business? In this episode, John sits down with Tamer for an update on what he sees every day on the cutting edge of instructional design and technology. There’s a good reason why our door is always open to Tamer. He is a successful learning systems entrepreneur who is always thinking ahead of the online learning innovation curve.
A Fresh Look at Learning Analytics
Do you measure the impact of training focused on external audiences? How can advanced measurement help you use more of your learning and business data more wisely? Join John Leh, CEO and Lead Analyst at Talented Learning, and Tamer Ali, Co-Founder and Director at Authentic Learning Labs, as they share practical guidance for advanced learning measurement.
Podcast 35: Advanced Reporting Transforms Training with Tamer Ali
How can your training business benefit from advanced reporting? And how are innovative analytics solutions taking learning measurement to a whole new level? Listen to The Talented Learning Show!
Training Business Success: Advice From Experts
Regardless of the core topic or use case, every conversation on our podcast, The Talented Learning Show and our long-running, live monthly webinar series eventually leads to learning measurement. As an independent instructional technology analyst and consultant, I’m seeing a surge in solutions and services designed to make outcomes easier and more effective to measure and understand.
Bridging the Learning Analytics Gap
Even with today’s most innovative measurement tools, decision-makers struggle to find enough time and expertise to generate useful insights. How can you bridge this critical analytics gap? Learn how guided insights can help you find insights in your learning data more efficiently and effectively with John Leh and Tamer Ali from Authentic Learning Labs.
How Can Learning Analytics Connect the Dots?
Over the years, training professionals have developed a healthy skepticism about analytics – and with good reason. Even with advances like xAPI, organizations still struggle to understand and optimize ROI. How are innovative business intelligence tools and services helping learning leaders and content publishers improve business impact? Explore key issues and trends in this white paper.
Podcast 17: Next-Level Learning Analytics – With Tamer Ali
What should you expect from learning analytics tools? And how are innovative solutions taking learning measurement to a whole new level? In this episode of The Talented Learning Show we’re talking about the brave new world of learning analytics with Tamer Ali, Co-Founder and Director of Authentic Learning Labs.
Podcast 11: Top Association Technology Trends
Member-based organizations are facing unprecedented competitive pressure. How are new technologies helping them retool for the future? Join John Leh as he explores these issues and more with Tamer Ali. With two decades of proven success in developing and delivering continuing education solutions, Tamer is our go-to source for insight into cutting-edge association technology trends.