Join the conversation – Wednesday, August 28 – 1-2 p.m. ET
Most channel partners sell many products from a variety of manufacturers. Reps never have enough time to learn everything they should know about each product. Yet informed partners are a critical source of market reach and revenue for your company.
So, what does it take to gain mindshare among busy channel reps? How can you transform them into sales stars who will champion your brand?
Join John Leh, CEO and Lead Analyst at Talented Learning, as he hosts a virtual roundtable with two channel education experts:
- Gary Brashear, VP of Marketing, Sales and Customer Success at BlueVolt
- Laura Pierce, Director of Marketing Communications at Shurtape Technologies
You’ll find out what makes real-world partner programs work. Including:
- Strategies that position your brand as an industry expert
- How to link partner education with increased sales and brand affinity
- Informational tools and content that partners value most
- Unique ways to engage reps and keep them involved
- How to establish key metrics, measure progress and analyze results
NOTE: Live webinar attendees qualify for 1 free CAE credit.
ALSO: If you can’t attend the event, register anyway and we’ll send you a link to the recording.
ABOUT THE PRESENTERS:
John Leh is CEO and Lead Analyst at Talented Learning, LLC. John is a learning systems selection consultant, podcast host and industry blogger, focused on helping organizations find the ideal extended enterprise solution for their needs. John’s insights are based on more than 20 years of experience in the LMS industry, having served as a trusted adviser to more than 130 learning organizations with a total technology spend of more than $65 million.
Gary Brashear is VP of Marketing, Sales and Customer Success at BlueVolt. He brings more than 28 years of successful experience in hiring, developing and leading results-oriented sales, marketing and services teams with national and international reach. Gary has held multiple sales and marketing leadership positions at high-technology companies, including WebTrends, Performant, Auctionpay, Centrisoft and Tektronix.
Laura Pierce is Director of Marketing Communications at Shurtape Technologies, where she leads business-to-business communications for the industrial group and brands. Her responsibilities include advertising, public relations, content creation, digital marketing, ecommerce, visual merchandising, training, marketing services, tradeshows/events, graphic design and other marketing functions.