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FREE WEBINAR: Strategies for Pricing Customer Education - September 19 2018

Build a Better Pricing Strategy for Customer Education

FREE LIVE WEBINAR: Wednesday, September 19th, 1-2 
pm ET

Talented Learning Talented Learning - Thought Industries webinar - Strategies for Customer Education Pricing - Sep 19, 2018The more customers know about a product or service, the more successful their brand experience will be. And when customers succeed, they’re likely to buy more. They’re also likely to encourage others to buy from you, too.

But how much should customers pay for training? How should you choose the best price? And when does it make sense to train customers at no extra charge?

Join experts John Leh, CEO and Lead Analyst at Talented Learning, and Barry Kelly, CEO and Co-Founder at Thought Industries, as they clarify the economics of customer education. You’ll learn:

  • The true cost of content – free vs. fee
  • Where the “freemium” fits in
  • Why timing is a key factor
  • How to test your price points
  • The value of bundles and other packaging methods

If you’re ready to move your content strategy forward, you won’t want to miss this session!


NOTE: Live webinar attendees qualify for 1 CAE credit.
ALSO: If you can’t attend the live online event, we’ll send you a link to the recording.


John Leh is a fiercely independent LMS selection consultant and blogger who helps organizations develop and implement technology strategies that support learning initiatives – primarily for the extended enterprise. John’s advice is based on 20 years of experience in the LMS industry, having served as a trusted LMS selection and sales advisor to more than 165 learning organizations with a total spend of more than $65-million.

Barry Kelly is a passionate and energetic leader and innovator with a proven track record in web and mobile product development and extensive experience in elearning, internet and social media marketing, and creative digital strategy. Barry is an entrepreneurial thinker who can move from idea to market and build a business. His strong financial and business skills include budgeting, forecasting and P&Ls. He’s also an experienced communicator and public speaker.